This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
FRAUD DALAM AKTIVITAS PEMASARAN DIGITAL: KAJIAN LITERATUR TENTANG PERAN AUDIT DALAM DETEKSI DAN PENCEGAHAN
This study aims to map the existing literature on fraud in digital marketing activities and examine the role of audit functions in fraud detection and prevention using a bibliometric literature review supported by VOSviewer. A total of 64 selected documents were analyzed based on publication trends, subject area distribution, and keyword co-occurrence patterns. The visualizations reveal three major clusters, digital technologies, innovation systems, and modern marketing strategies which collectively illustrate how fraud risks emerge within the digital marketing ecosystem. The findings indicate that technologies such as AI, machine learning, and blockchain serve as essential foundations for fraud detection, while internal audit and internal control mechanisms ensure the integrity and reliability of marketing data. This study provides a comprehensive understanding of the relationship between digital marketing fraud and audit practices and offers insights for future research development.
Digital Marketing Fraud, Internal Audit, Internal Control, Ad Fraud, Digital Audit
Copyright (c) 2025 I Gusti Ayu Ngurah Pradnyadevi Utami, Luh Kadek Budi Martini (Author) https://creativecommons.org/licenses/by-sa/4.0
MANAJEMEN KEUANGAN UNTUK PENGELOLAAN DANA UMKM DAN USAHA MIKRO
Financial management in Micro, Small, and Medium Enterprises (MSMEs) is crucial for ensuring sustainability and growth amidst limited resources and increasing market competition. This study explores effective financial management strategies for MSMEs, emphasizing the role of digitalization in enhancing efficiency and transparency. Key strategies include separating personal and business finances to improve financial clarity, managing cash flow effectively to maintain liquidity, and utilizing digital tools such as accounting software and fintech platforms for streamlined financial reporting and planning. Additionally, the study examines how MSMEs can access funding sources, including crowdfunding and government grants, to address financial constraints. Digital transformation is identified as a significant enabler in optimizing resource allocation and mitigating risks while fostering accountability in financial management. By adopting these strategies, MSMEs can improve operational decision-making, strengthen their competitive position, and contribute to broader economic development. This research highlights the importance of integrating financial literacy and technology to address the unique challenges faced by MSMEs, paving the way for long-term resilience and sustainability.
Financial Management, MSMEs, Digital Transformation
Copyright (c) 2025 Dewa Ayu Giovany Angga Indrya, Putu Suweca Nata Udayana (Author) https://creativecommons.org/licenses/by-sa/4.0
IMPLIKASI KEBIJAKAN TARIF RECIPROCAL TRUMP TERHADAP EMITEN DI PASAR MODAL INDONESIA
This research is motivated by the determination of reciprocal tariffs conveyed by the President of the United States (US) Donald Trump against countries that have been trading partners, but the US actually experiences a trade deficit, so it is necessary to increase import tariffs and invite counterpart countries to negotiate. If there is an international event or policy taken by a superpower, this will certainly have an impact on countries around the world, whether it affects large or small, the most vulnerable and first sector to be affected is the financial sector, then the financial market, especially the capital market, is writhing wildly in responding to the policy, especially in examining issuers who have large export exposure to the US, therefore how much influence does Trump's policy have on issuers through the performance of issuer stock movements such as WOOD, GJTL, PMMP, SMSM, TRIS, INKP, JPFA, ISSP and ICBP. The research method used in the initial stage was the Kruskal-Wallis and Mann Whitney Different Tests, the second stage used the path with the smartPLS program. The results of this study indicate the importance of maintaining international trade relations, especially exports and imports, which can influence the trade balance, which has a fairly broad impact on the financial sector like equity market as well.
Reciprocal, Ekspor-Impor, Pasar Modal, Amerika Serikat, Indonesia
Copyright (c) 2025 In’am Widiarma (Author) https://creativecommons.org/licenses/by-sa/4.0
SEMANGAT KERJA SEBAGAI MEDIATOR PENGARUH KEPEMIMPINAN DAN KOMUNIKASI TERHADAP KINERJA PEGAWAI KELURAHAN LELATENG KECAMATAN NEGARA KABUPATEN JEMBRANA
This study aims to analyze work enthusiasm as a mediating variable in the influence of leadership and communication on employee performance at the Lelateng Village Office, Negara District, Jembrana Regency. The population of this research includes all employees at the Lelateng Village Office, totaling 50 individuals. The sampling technique used was the saturated sampling method, in which the entire population was included as the sample, resulting in 49 respondents (excluding the Village Head). The analysis results indicate that: (1) leadership has a positive and significant effect on work enthusiasm; (2) communication has a positive and significant effect on work enthusiasm; (3) leadership has a positive and significant effect on employee performance; (4) communication has a positive and significant effect on employee performance; (5) work enthusiasm has a positive and significant effect on employee performance; (6) leadership has a positive and significant effect on employee performance through work enthusiasm; and (7) communication has a positive and significant effect on employee performance through work enthusiasm at the Lelateng Village Office, Negara District, Jembrana Regency. This study suggests that the Village Head at the Lelateng Village Office should strengthen leadership practices, enhance communication, and improve employees’ work enthusiasm.
leadership, communication, work enthusiasm, employee performance
Copyright (c) 2025 Gede Wariana Wibawa, Dewiwati Sujadi, I Made Rimanta (Author) https://creativecommons.org/licenses/by-sa/4.0
ANTARA TEKANAN EKONOMI DAN SELF-REWARD: DINAMIKA PERSEPSI HARGA DALAM MENDORONG PEMBELIAN IMPULSIF PRODUK EMINA DI BALI
This study seeks to examine the relationship between economic pressure and self-reward in relation to Impulse Buying, with a particular focus on the moderating effect of price perception for Emina cosmetic products in Bali. This study utilizes a quantitative methodology, employing Partial Least Squares–Structural Equation Modeling (PLS-SEM) with a sample of 160 active female undergraduate students in Bali, gathered via an online survey. The findings suggest that economic pressure and self-reward substantially influence impetuous purchasing of Emina cosmetic products. However, price perception does not influence the strength of the relationship between economic pressure and impulse purchasing, nor does it affect the association between self-reward and impulse buying. These findings are anticipated to offer valuable implications for marketing strategies, especially within the cosmetic industry.
Impulse Buying, Economic Pressure, Self-Reward, Price Perception, Cosmetic Products
Copyright (c) 2025 Ni Putu Anggi Sucita Mahayanti, Ida Nyoman Basmantra, Putu Riana Artyanti Putri, Anak Agung Istri Agung Maheswari (Author) https://creativecommons.org/licenses/by-sa/4.0
PENGARUH FASILITAS, KUALITAS PELAYANAN, DAN SOSIAL MEDIA TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN PADA WARUNK WOW KWB (KOTA WISATA BATU) DENPASAR BALI
Delicious food and drinks, a bar, live music and a DJ are available at Warunk WOW KWB (Kota Wisata Batu), a café in Denpasar. The purpose of this research is to analyse how Warunk WOW KWB's facilities, service quality, and social media impact customers' decisions to buy. A total of 90 participants were surveyed using a quantitative approach based on purposive sampling. Descriptive statistics, tests for validity and reliability, tests for classical assumptions, multiple linear regression, t-tests, and other statistical methods were used to analyse the data. A positive and statistically significant relationship between facilities, service quality, and social media and purchasing decisions is demonstrated by the following regression model: Y = 5.152 + 0.466X₁ + 0.586X₂ + 0.446X₃. The study recommends enhancing the quality of facilities and services, particularly through the use of social media and Google Reviews, in order to greatly improve buying decisions.
facilities, purchase decisions, service quality, social media
Copyright (c) 2025 I Gede Putu John Satria Alexander, I Gede Anindya Perdana Putra, I Wayan Arta Artana (Author) https://creativecommons.org/licenses/by-sa/4.0
BRANCHLESS BANKING : KEUANNGAN INKLUSIF, PROFITABILITAS DAN MODEL BISNIS BERKELANJUTAN
Branchless banking has become a strategic innovation in expanding access to financial services, particularly in developing countries like Indonesia, which face limitations in traditional banking infrastructure. This study aims to analyze the role of branchless banking in increasing financial inclusion, assess its impact on bank profitability, and evaluate how the adopted business model can be sustainable in the long term. The study found that branchless banking or Laku Pandai, is able to improve financial inclusion: expanding service reach through agents to unbanked and underbanked groups, reducing bank operational costs, and creating new revenue opportunities through efficiency and transaction volume, thus increasing bank profitability. However, the sustainability of this business model is heavily influenced by regulatory factors, technological readiness, public financial literacy, the effectiveness of partnerships with agents, and risk governance. This study emphasizes the importance of adaptive business model design, strengthening digital security, and service innovation so that branchless banking can provide sustainable economic and social value.
Branchless Banking, Laku Pandai, Financial Inclusion, Profitability, and Sustainable Business Model
Copyright (c) 2025 I Wayan Budi Artha, Ni Luh Sili Antari (Author) https://creativecommons.org/licenses/by-sa/4.0
ANALISIS VALUE PROPOSITION CANVAS TEH RAMBUT JAGUNG PT RAJA HERBAL UNGGUL
This study aims to analyze the application of the Value Proposition Canvas at PT Raja Herbal Unggul which produces Corn Silk Tea. The approach in this study was conducted using qualitative research. Data collected through in-depth interviews with the owner and several consumers of Corn Silk Tea. The results showed that the application of the Value Proposition Canvas can help PT Raja Herbal Unggul in understanding the needs and desires of consumers of Corn Silk Tea products. Value Proposition canvas can be an effective tool to increase the added value of products. The recommendations given include in-depth Research and Development, increasing product variants and sizes, increasing promotions through social media content or through bazaars, and determining product prices. This research is expected to be a reference for other businesses to optimize business strategies through the application of the Value Proposition Canvas.
Teh Rambut Jagung, Value Proposition Canvas
Copyright (c) 2025 Andika Tri Wibowo, Danang Kusnanto, Adi Titis Briliandini (Author) https://creativecommons.org/licenses/by-sa/4.0
DAYA TARIK LIVE STREAMING, POTONGAN HARGA, DAN BRAND IMAGE TERHADAP MINAT BELI KONSUMEN MARKETPLACE SHOPEE
Purchase interest is one of the most important factors in the progress of a business because it can support the income of the business. In the current century, competitors in the business world are getting tougher. To face the tight competition, every organization or service provider needs to pay attention to its customers. Therefore, the purpose of this study is to determine the effect of live streaming, discounts, and brand image on the purchase interest of Shopee marketplace consumers. This research is a descriptive analysis study using a quantitative approach. Sampling used a purposive sampling method with a total of 100 respondents. Data collection was carried out using a Likert scale questionnaire. The data analysis technique used multiple linear regression analysis. Hypothesis testing was carried out using the t-test and f-test. The results of the study show that: (1) live streaming has a positive and significant effect on purchase interest where the t-value is 20.451 and with a significance value of 0.000. (2) discounts have a positive and significant effect on purchasing interest, where the discount has a t-count of 2.457 and a significance value of 0.016 (3) brand image has a positive and significant effect on purchasing interest, where the brand image has a t-count of 6.492 and a significance value of 0.000 (4) live streaming, discounts, and brand image simultaneously have a significant effect on purchasing interest, this is evidenced by the f-count value of 53.360 and the f-table of 2.70 with a significance value of 0.000.
Live Streaming, Discounts, Brand Image, Purchase Interest
Copyright (c) 2025 Ida Bagus Raka Suardana, Luh Kadek Budi Martini, Gusti Ayu Gita Sathya Dewi (Author) https://creativecommons.org/licenses/by-sa/4.0
ANALISIS KEPUTUSAN PEMBELIAN DI TIKTOK SHOP MELALUI PROMOSI, CELEBRITY ENDORSMENT, VIRAL MARKETING, DAN ONLINE CUSTOMER RATING
The rapid development of information and communication technology, especially the internet in recent years has provided convenience for its users. The phenomenon that occurs, makes many e-commerce appear intending to facilitate online shop sellers, one of which is Tiktok Shop. For this reason, the purpose of this study is to analyze purchasing decisions at TikTok Shop through promotions, celebrity endorsements, viral marketing, and online customer ratings. This research is a descriptive analysis research using a quantitative approach. Sampling using purposive sampling method with a total of 100 respondents. Data collection was carried out using a Likert scale questionnaire. Data analysis techniques using multiple linear regression analysis. Hypothesis testing was carried out using the t-test. The results of the research show that: (1) Promotion has a positive and significant effect on purchasing decisions at TikTok Shop. This can be seen from the results of the T-test where the T-count result is 3.567 and the significance value is 0.001 <0.05 (2) Celebrity endorsement has a positive and significant effect on purchasing decisions at TikTok Shop. This can be seen from the results of the T-test where the T-count result is 3.322 and the significance value is 0.001 <0.05. (3) Viral marketing has a positive and significant effect on purchasing decisions. This can be seen from the results of the T-test where the T-count result is 3.055 and the significance value is 0.003 <0.05. (4) Online customer rating has a positive and significant effect on purchasing decisions. This can be seen from the results of the T-test where the T-count result is 2.694 and the significance value is 0.008 <0.05.
Promotion, Celebrity Endorsement, Viral Marketing, Online Customer Rating and Purchasing Decision
Copyright (c) 2025 Luh Kadek Budi Martini, Rensiana Fendi Rejeki, Mutria Farhaeni (Author) https://creativecommons.org/licenses/by-sa/4.0
PENGARUH KENAIKAN BIAYA PRODUKSI TERHADAP DAYA BELI KONSUMEN PADA PRODUK UMKM
This study aims to determine the effect of increasing production costs on consumer purchasing power on UMKM products. Using production costs as an independent variable, this study uses a questionnaire as a hypothesis testing tool. The criteria for the research sample taken are consumers who have purchased UMKM products before the increase in production costs and after the increase are still shopping, so that the changes can be seen. The data collection method uses simple random sampling, namely the questionnaire is distributed widely and can be filled in by respondents randomly as long as they meet the criteria as a requirement for respondents in this study. The questions in the questionnaire have also passed the validity and reliability test before being distributed to respondents. The data obtained were 30 respondents and then the data was processed using SPSS. From the results of this study, it can be concluded that the increase in production costs has a negative effect on people's purchasing power, or it means that the increase in production costs results in a decrease in purchasing power, this is in accordance with the research hypothesis.
production costs; consumer purchasing power; UMKM
Copyright (c) 2025 Muhamad Irchamsyah Hadiwijaya, Kosasih, Andika Fahnizar (Author) https://creativecommons.org/licenses/by-sa/4.0
PENGARUH DISIPLIN KERJA DAN BEBAN KERJA TERHADAP KINERJA PEGAWAI DI LINGKUNGAN KANTOR WALIKOTA JAKARTA UTARA
This study aims to analyze the influence of work discipline and workload on employee performance in the office of the Mayor of North Jakarta. The sample used in this study consists of 81 randomly selected employees. The method of analysis employed is multiple linear regression. The results indicate that work discipline does not have a significant effect on employee performance, with a p-value greater than 0.05. Conversely, workload has a significant effect on employee performance, with a p-value less than 0.05. These findings suggest that workload is a more dominant factor influencing employee performance compared to work discipline. This study provides practical implications for the management of the Mayor's Office of North Jakarta to pay more attention to workload management in order to improve employee performance.
Work Discipline, Workload, Employee Performance.
Esther Cristianti Simanjuntak Simanjuntak
Copyright (c) 2025 Esther Cristianti Simanjuntak, Arif Fadila (Author) https://creativecommons.org/licenses/by-sa/4.0
PENGARUH CAR, NIM DAN LDR TERHADAP ROA PADA PERBANKAN BUMN KONVENSIONAL TAHUN 2019-2023
This study examines how CAR (Capital Adequacy Ratio), NIM (Net Interest Margin), and LDR (Loan to Deposit Ratio) affect ROA (Return on Assets) in conventional state-owned banks in Indonesia for the period 2019-2023. The study was conducted using quantitative methods through multiple linear regression analysis. The sample consisted of four state-owned banks selected based on certain criteria (purposive sampling). Thefindings show that separately, CAR, NIM, and LDR do not have a significant impact on ROA. However, together, these three variables are proven to have a significant influence, with an F-value of 11.285 exceeding F-table 3.072. The R² value of 0.679 indicates that 67.9% of the change in ROA can be explained by these three variables. This study concludes that integrated management of CAR, NIM, and LDR is important for improving bank profitability. Banks are also advised to manage these three variables well and consider other factors outside the research.
CAR, NIM, LDR, ROA, state-owned banking.
Copyright (c) 2025 Erdityo Vieri Pridewanto, Irvan Yoga Pardistya (Author) https://creativecommons.org/licenses/by-sa/4.0
ORGANIZATIONAL CULTURE AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE TOP LEVEL ANALYSIS
This article discusses the influence of organizational culture and work environment on employee performance. Employee performance is an important factor in organizational success and corporate competitiveness. This study analyzes how a strong organizational culture can create values and norms that support optimal performance, and how a conducive work environment can increase employee morale and motivation. Using a quantitative approach, this study uses data from 35 respondents at the company owner level and analyzes it with PLS. The results show that both variables have a significant influence on employee performance, both directly and through mediating variables such as job satisfaction. This study contributes to the Resource-Based View (RBV) theory and offers practical insights for developing strategies that improve employee performance through strengthening organizational culture and creating a positive work environment.
Organizational Culture, Work Environment, Employee Performance, Job Satisfaction
Copyright (c) 2025 Nur Lailatul Maghfiroh, Wahyu Eko Pujianto, Siti Lailatul Khurnia (Author) https://creativecommons.org/licenses/by-sa/4.0
IDENTIFIKASI GEJOLAK OVERCONFIDENCE BIAS PADA INDEKS IDX30
This research seeks to validate the presence of overconfidence bias specifically within the Indonesian capital market. Overconfidence bias is known to cause increased market volatility, unreasonable trading volume, and distortion of security prices from their actual prices. By utilizing daily historical data including closing prices, trading volumes, and the number of shares outstanding from 13 companies consistently listed on the IDX30 index between 2020-2024, this study applies the VECM estimation method and IRF analysis. The results clearly show substantial overconfidence bias in 2020, 2021, 2022, dan 2024. This assertion is substantiated by the reliable positive correlation observed between return market and trading volume. Hopefully, this study will foster more logical investment choices, thereby enhancing market efficiency.
IDX30, Behavioral Finance, Overconfidence Bias, Return Market, Trading Volume, VECM
Copyright (c) 2025 Adrian Daniel Saputra, Tiar Lina Situngkir (Author) https://creativecommons.org/licenses/by-sa/4.0
PENGARUH WORD OF MOUTH, CASH ON DELIVERY DAN GRATIS ONGKOS KIRIM TERHADAP KEPUTUSAN PEMBELIAN SCARLETT WHITENING MELALUI SHOPEE DIKOTA BENGKULU
This study iams to determine the effect of word of mouth, cash on delivery and free shipping on purchasing decisions for scarlett whitening products through the shopee platfrom in Bengkulu City. The research method used is quantitative with a sample size of 125 respondents, obtained based on hair formula. Data were collected through online questionnaires distributed purposive sampling techniques to ensure respondents are relevant consumers. Data analysis carried multiple linear regression and hypothesis testing through t-test and f-test using spss software version 25. thhe results of the study showed that the three variables, namely word of mouth, cash on delivery and free shipping, partially and simultaneously have a significant influence on purchasing decisions for scarlet whitening product on shopee in Bengkulu City. this finding confirms the importance of these three factors in influencing consumer behavior in shopping online through the shopee platfrom.
Cash On Deliver, Free Shipping and purchase decision, Word Of Mouth
Copyright (c) 2025 Khatairah Nisa Rahmadani, Idham Lakoni, Sintia Safrianti (Author) https://creativecommons.org/licenses/by-sa/4.0
PENGARUH RETURN ON EQUITY, CURRENT RATIO TERHADAP HARGA SAHAM PERUSAHAAN SEKTOR CONSUMER NON-CYCLICALS PERIODE 2019-2023
This study aims to identify how return on equity and current ratio impact stock prices of non-cyclical consumer industry companies during the period 2019-2023. This study was conducted with a quantitative approach and multiple linear regression analysis techniques. In addition, by utilizing Ms. Excel and SPSS 25 software. By utilizing additional data collected from official platforms such as Yahoo! Finance, IDX, and other official sources. The results of the study show that ROE does not affect stock prices partially, while Current Ratio affects stock prices partially. Testing carried out simultaneously on both variables shows a significant impact on stock prices. This study is expected to be able to help investors, companies, and related parties make investment decisions.
Return On Assets, Current Ratio, Stock Price
Copyright (c) 2025 Erviana Mochamad Fazri, Irvan Yoga Pardistya (Author) https://creativecommons.org/licenses/by-sa/4.0
PERAN KEPUASAN MEMEDIASI PENGARUH KUALITAS PELAYANAN TERHADAP ELECTRONIC WORD OF MOUTH DI RUMAH SAKIT MATA RAMATA DENPASAR
This study aims to examine the effect of service quality on Electronic Word of Mouth (E-WOM) with patient satisfaction as a mediating variable at Ramata Eye Hospital in Denpasar. This quantitative research explains the relationship between service quality and E-WOM through patient satisfaction using the SmartPLS method. The study involved 100 respondents selected through purposive sampling, specifically patients aged 17 years and older who had received outpatient services. Data collection was conducted using a questionnaire. The results indicate that service quality has a positive and significant effect on patient satisfaction, service quality has a positive but not significant effect on E-WOM, patient satisfaction has a positive and significant effect on E-WOM, and service quality has a positive and significant effect on E-WOM through patient satisfaction. It is recommended to improve staff reliability in providing information and services, and to ensure that services meet patient expectations.
Copyright (c) 2025 I Gede Anindya Perdana Putra, I Gede Eka Bayu Putra, Luh Komang Candra Dewi (Author) https://creativecommons.org/licenses/by-sa/4.0
FAKTOR-FAKTOR YANG MEMPENGARUHI PROFITABILITAS PADA KOPERASI KARYA WARGA KECAMATAN KEDIRI KABUPATEN TABANAN
The purpose of this study is to examine the effect of credit risk, liquidity risk, operational risk, and capital adequacy on the profitability of Koperasi Karya Warga in Kediri District, Tabanan Regency. The independent variables in this study are Credit Risk (X1), Liquidity Risk (X2), Operational Risk (X3), and Capital Adequacy (X4), while the dependent variable is Profitability (Y). The data used in this study are secondary data sourced from the financial reports of Koperasi Karya Warga. The data analysis techniques employed include classical assumption tests, multiple coefficient of determination tests, multiple linear regression analysis, t-tests, and F-tests. The results indicate that credit risk has a negative and significant effect on profitability, liquidity risk has a positive and significant effect on profitability, operational risk has a negative and significant effect on profitability, and capital adequacy has a positive and significant effect on profitability. Simultaneously, credit risk, liquidity risk, operational risk, and capital adequacy have a significant and combined effect on the profitability of Koperasi Karya Warga. This study highlights the crucial role of managing credit risk, liquidity risk, operational risk, and ensuring sufficient capital in improving profitability. The study suggests that to enhance profitability, efforts should focus on reducing credit and operational risks while increasing liquidity and capital adequacy.
Capital Adequacy, Credit Risk, Liquidity Risk, Operational Risk, Profitability
Copyright (c) 2025 Ni Komang Putri Antari, I Putu Santika, I Wayan Terimajaya (Author) https://creativecommons.org/licenses/by-sa/4.0
PENGARUH HARGA, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN PADA PRODUK MADAME GIE
This research was conducted to further explore “The Influence of Price, Product Quality, and Brand Image on Customer Saticfaction of Madame Gie Product”. To support this research, qeustionnaires were distributed to 385 customers of Madame Gie. The analysis technique used was multiple linear regression analysis, and hyphotesis testing was carried out using t-tests and F-tests with the help of SPSS 26 tools. The result showed that price, product quality, and brand image simultaneously influenced customer satisfaction, which has a value of 0,720 or 72%, with a value of f count 326,245 > f table 2,628. This indicates that price (X1), product quality (X2), and brand image (X3) significantly affect customer satisfaction (Y) by 72%, while the remaining 28% is contributed by other factors not examined in this research.
Price, Product Quality, Brand Image, Customer Satisfaction
Copyright (c) 2025 Yunita Emalia Maulida, Angga Sanita Putra (Author) https://creativecommons.org/licenses/by-sa/4.0
PERAN MEDIASI MOTIVASI KERJA PADA PENGARUH KOMPENSASI DAN DISIPLIN KERJA TERHADAP SEMANGAT KERJA KARYAWAN
This research aims to analyze the mediating influence of work motivation on the influence of compensation and work discipline on employee morale at PT. Tunas Jaya Sanur. The population of this research is employees of PT. Tunas Jaya Sanur. Respondents were determined using the census method with 81 respondents. The research analysis technique uses "Path Analysis". The results of the analysis show that 1) Compensation and work discipline have a positive and significant effect on work motivation; 2) Compensation, work discipline and work motivation have a positive and significant effect on work motivation; 3) Compensation has a positive and significant effect on work morale through work motivation. Work motivation can act as a mediating variable in the relationship between compensation and employee work enthusiasm; and 4) Work discipline has a positive and significant effect on work morale through work motivation at PT. Tunas Jaya Sanur. Work motivation can act as a mediating variable in the relationship between discipline and employee work enthusiasm at PT. Tunas Jaya Sanur. The implication of this research is that work motivation can act as a mediating variable on the influence of compensation and work discipline on work morale at PT. Tunas Jaya Sanur.
Compensation, Work Discipline, Work Motivation, Work Enthusiasm
Copyright (c) 2025 Dewiwati Sujadi, Gusti Ayu Putu Paramita Sari Dewi, I Made Rimanta (Author) https://creativecommons.org/licenses/by-sa/4.0
PENGARUH RETURN ON ASSET, CURRENT RATIO & DEBT TO EQUITY RATIO TERHADAP RETURN SAHAM PADA PERUSAHAAN PERTAMBANGAN SUB SEKTOR MINYAK DAN GAS DI BURSA EFEK INDONESIA PERIODE 2019-2023
Stock Returns can bet influenced by ivarious factors that reflectithe Company's performance or external conditions that affect the market as a whole. This study aims to determine, analyze and describe the effect of Asset Returns, Current Ratio & Debt to Equity Ratio on Stock Returns. The population of this study is Mining Companies in the Oil and Gas Sub-Sector on the Indonesia Stock Exchange for the period 2019-2023. The method used in this study is descriptive verification. The sampling technique used is purposive sampling using 12 mining companies in the oil and gas sub-sector based on the specified criteria. Secondary data were obtained from annual financial reports. Data analysis techniques used classical assumption tests, descriptive statistical analysis, verification statistical analysis using multiple linear regression and coefficient of determination, and hypothesis testing. The results of the study partially show that Return On Asset has an effect on Stock Return because tcount (34.397) > ttable (2.026192) with a significance value of 0.000 < 0.05. Current ratio has an effect on stock return because tcount (-7.663) > ttable (-2.026192) with a significance value of 0.000 < 0.05. Debt to Equity Ratio has an effect on Stock Return because tcount (42.533) > ttable (2.026192) with a significance value of 0.000 < 0.05. Then, simultaneously, Return on Asset, Current Ratio and Debt to Equity Ratio have a significant effect on stock returns because Fcalculated (808.596) > Ftable (3.26) with a significance value of 0.000 < 0.05.
Return On Assets, Current Ratio, Debt to Equity Ratio,Stock Return
Mangerbang Ardis Witman Pakpahan pakpahan
Copyright (c) 2025 Mangerbang Ardis Witman Pakpahan pakpahan, Suhono (Author) https://creativecommons.org/licenses/by-sa/4.0
DETERMINAN PROFITABILITAS DAN HARGA SAHAM BANK DIGITAL DI INDONESIA
The presence of digital banking is indeed a necessity as an impact of increasing customer expectations related to current technology. Digital banks offer full services through a digital platform that is completely technology-based without the physical presence of bank branches, allowing customers to make various transactions online and in real time easily and quickly. This study aims to examine the factors that influence the profitability and stock prices of digital banks from the company's internal perspective. The results of this study indicate that the profitability of digital banks is influenced by capital (CAR), efficiency (BOPO), and liquidity (LDR), while their stock prices are influenced by profitability (ROA), capital (CAR), efficiency (BOPO) composition of low-cost funds (CASA) and liquidity (LDR). The results of this study are expected to be a guideline for banking industry players, investors and regulators in developing an inclusive and sustainable digital bank ecosystem.
Digital Bank, Stock Price, Profitability (ROA), Efficiency (BOPO), Liquidity (LDR), Low-Cost Funds (CASA) and Capital (CAR)
Copyright (c) 2025 I Wayan Budi Artha, Ni Luh Sili Antari, Surya Nugraha (Author) https://creativecommons.org/licenses/by-sa/4.0
EMPLOYEE EMPOWERMENT, KNOWLEDGE SHARING, WORK-LIFE BALANCE DALAM MEMENGARUHI EMPLOYEE PERFORMANCE DI JUNGLEGOLD CHOCOLATE FACTORY MENGWI BADUNG BALI
The purpose of this study was to determine whether employee empowerment, knowledge sharing and work-life balance have an effect on employee performance at Junglegold Chocolate Factory Mengwi Badung Bali. Samples were collected using saturated sampling techniques totaling 47 respondents. The data analysis technique used in this study was multiple linear regression analysis. The results of the study indicate that: (a) there is a significant and positive effect between employee empowerment and employee performance, (b) there is a significant and positive effect between knowledge sharing and employee performance and (c) there is a significant and positive effect between work-life balance and employee performance.
Employee Empowerment, Knowledge Sharing, Work-Life Balance, Employee Performance
Copyright (c) 2025 Bagus Nyoman Kusuma Putra, Tiksnayana Vipraprastha (Author) https://creativecommons.org/licenses/by-sa/4.0
ANALISIS KEBIJAKAN KOMPENSASI DAN BENEFIT TERHADAP TINGKAT KEPUASAN KARYAWAN DI KERATON JIMBARAN RESORT
The purpose of this study is to explain and analyze the effect of Benefit (X1), Compensation (X2) on Job Satisfaction (Y). Data was collected by distributing questionnaires via google form to 100 employees at Keraton Jimbaran Resort. The data processing technique uses Structural Equation Modeling (SEM) analysis with the help of SmartPLS. The results of hypothesis testing in this study explain that compensation has a direct effect on job satisfaction, meaning that providing adequate compensation will also increase satisfaction. Likewise, benefits can have a direct effect on employee satisfaction, meaning that the provision of benefits received by employees if it is good and feasible will increase job satisfaction. Job satisfaction also affects compensation and benefits, meaning that the higher the employee's job satisfaction, the higher the desire to stay in the company for a long time. Regarding the results obtained with all its limitations, the suggestions that can be given to future researchers are adding other independent variables that have not been used in this study, increasing the number of samples can also be done or researching on different types of companies, so that this research can develop and find out the magnitude of other factors that can affect employee job satisfaction.
Compensation, Benefits, Job Satisfaction
Copyright (c) 2025 Ni Putu Widiastuti, Putu Suweca Nata Udayana (Author) https://creativecommons.org/licenses/by-sa/4.0
KEPUTUSAN PEMBELIAN DI ERA DIGITAL: KOMBINASI DIGITAL MARKETING INSTAGRAM DAN HARGA DALAM MENARIK KONSUMEN
The purpose of this study was to explain and analyze the effect of Digital Marketing (X1), Price (X2), Instagram Social Media Advertising (X3) on Purchasing Decisions (Y). Data collection was carried out by distributing questionnaires via google form to 100 employees at Scarlett Whitening. The data processing technique uses Structural Equation Modeling (SEM) analysis with the help of SmartPLS. The results of hypothesis testing in this study explain that digital marketing has no effect on purchasing decisions, meaning that digital marketing content is less attractive, not targeted, or irrelevant. Likewise, price has an effect on purchasing decisions, meaning that pricing must consider the purchasing power of the target market, product position (premium or mass), and competitor prices. Instagram social media advertising has an effect on purchasing decisions, meaning that Instagram is an effective promotional medium if used with the right content strategy. Regarding the results obtained with all its limitations, the suggestions that can be given to future researchers are to add other independent variables that have not been used in this study, it can also be done by increasing the number of samples or researching on different types of companies, so that this research can develop and find out the magnitude of other factors that can affect employee job satisfaction
Digital Marketing, Price, Instagram Social Media Advertising, Purchasing Decisions
Copyright (c) 2025 Luh Kadek Budi Martini, Ni Wayan Nonik Eriyani, Ida Bagus Raka Suardana (Author) https://creativecommons.org/licenses/by-sa/4.0
STRATEGI PENGEMBANGAN UMKM BERFOKUS PADA DIVERSIFIKASI KONSENTRIK STUDI KASUS UMKM WARUNG KOPI CAK KOYEK
Micro, Small, and Medium Enterprises (MSMEs) constitute a critical pillar of national economic resilience, particularly in developing countries. Despite their strategic importance, MSMEs continue to face structural challenges, including intense market competition, shifts in consumer preferences, and limited technological integration. This study aims to analyze the implementation of a concentric diversification strategy as a means to foster the development of Warung Kopi Cak Koyek, an MSME operating in the traditional beverage sector in Sidoarjo, Indonesia. The research was conducted over a three-day period through a qualitative approach involving documentation, direct observation, and in-depth interviews. The results reveal that Warung Kopi Cak Koyek benefits from strong customer loyalty and the distinctive flavor of its traditional coffee. However, the business still demonstrates weaknesses in terms of product innovation and digital marketing practices. Opportunities for growth are supported by the increasing popularity of coffee consumption and the rapid development of digital platforms, whereas threats are primarily driven by intensifying competition and evolving consumer trends. The study recommends strategic interventions including product line expansion, brand positioning enhancement, digital engagement through social media platforms, and the improvement of basic managerial competencies. The implementation of a concentric diversification strategy is expected to strengthen the competitive position and long-term sustainability of Warung Kopi Cak Koyek in the local culinary market.
MSMEs, Concentric Diversification, Strategic Development, Traditional Coffee, Business Sustainability
Copyright (c) 2025 Anita Dwi Setiyawati Setiyawati, Rohmatulillah Anggraini, Laily Muzdalifah (Author) https://creativecommons.org/licenses/by-sa/4.0
STRATEGI PENGEMBANGAN BISNIS UMKM STUDI KASUS PADA FCI FOOD (FLAVOUR CHICKEN INSTAN)
Community service is a form of real contribution from universities in supporting empowerment (MSMEs). This activity was carried out by students of Nahdlatul Ulama University Sidoarjo with a focus on the business development strategy of FCI Food MSMEs, a producer of processed chicken-based instant food. The purpose of this activity is to increase the competitiveness and market reach of FCI Food through the application of digital marketing strategies, SWOT analysis, STP, Backward integration strategies are applied by recommending raw material supplier partners to reduce production costs, while forward integration is directed at expanding distribution through partnerships with stalls and canteens. In addition, students also initiated the development of a digital market by building a TikTok account to increase the existence of MSMEs on social media platforms. The research method used in this service is a participatory and observational approach, where the service team goes directly to the field to interact and collaborate with FCI Food MSME players. The results of the activity show an increase in the understanding of MSME owners on business management, distribution effectiveness, and digital marketing strategies. This activity emphasizes the importance of collaboration between the academic world and business actors in improving the capabilities of MSMEs in the digital economy era.
Copyright (c) 2025 Ike Wahyu Eka Safitri, Amelia Kartika Sari, Laily Muzdalifah (Author) https://creativecommons.org/licenses/by-sa/4.0
PENGARUH KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI MELALUI KEPUASAN KERJA PADA SEKRETARIAT DAERAH KABUPATEN BADUNG
This research aims to analyze the influence of leadership and work environment on employee performance through job satisfaction at the Badung Regency Regional Secretariat. The population of this study were all employees at the Badung Regency Regional Secretariat. Respondents were determined using the census method with 63 people. The research analysis technique is to test the research hypothesis using `path analysis'. The results of the analysis show that 1) Leadership has a positive and significant effect on job satisfaction; 2) The work environment has a positive and significant effect on job satisfaction; 3) Leadership has a positive and significant effect on employee performance; 4) The work environment has a positive and significant effect on employee performance; 5) Job satisfaction has a positive and significant effect on employee performance; 6) Job satisfaction cannot be used as an intervening variable in the relationship between leadership and employee performance at the Badung Regency Regional Secretariat; 7) Job satisfaction cannot be used as an intervening variable in the relationship between leadership and employee performance at the Badung Regency Regional Secretariat. This research suggests that the leadership of the Badung Regency Regional Secretariat is expected to maintain and improve competence, work discipline and work ethic in an effort to improve employee performance.
Leadership, Job Satisfaction, Performance, Work Environment
Copyright (c) 2024 I Gede Kasmitha, I Gede Anindya Perdana Putra (Author) https://creativecommons.org/licenses/by-sa/4.0
MODEL MANAJEMEN USAHA MIKRO KECIL DAN MENENGAH (UMKM) UNTUK MENINGKATKAN DAYA SAING USAHA KECIL MENENGAH USAHA KERUPUK DI BUKIT PENINJAUAN 2 KABUPATEN SELUMA
The aim of this research is to find out how to develop a management model for Micro, Small and Medium Enterprises (MSMEs) to increase the competitiveness of small and medium cracker businesses in Bukit Peninjauan 2, Seluma Regency. This study used qualitative research methods. The technique used in this research is purposive sampling. Data analysis activities in this research are analysis, formulation and implementation. The research results state that Michael E Porter's generic strategy is a strategy used by companies to gain competitive advantage. In the analysis of a company's competitive strategy. There are 3 types of generic strategies, namely cost leadership, product differentiation and focus. Low cost strategy (Cost Leadership) emphasizes efforts to produce standard products that are the same in all aspects at very low unit costs. This product (price or service) is usually aimed at consumers who are relatively easily influenced by price shifts (price sensitive) or use price as a determining factor in decisions. Product differentiation strategy (differentiation), encourages companies to be able to find their own uniqueness in their target market. This preferred uniqueness of products (goods and services) allows a company to attract maximum interest from potential consumers. Focus strategy is used to build competitive advantage in a narrower market segment. This type of strategy is aimed at serving the needs of consumers who are relatively small in number and whose purchasing decisions are relatively uninfluenced by price. Based on the results of the interview, it can be concluded that there is only one packaging in this MSME, namely size 30/60 for IDR 17,000.
Micro, Small and Medium Enterprises (MSME) Management Model, Competitiveness, Cracker Business.
Copyright (c) 2024 Wina Anjelika, Arifah Hidayati, Muhammad Noor Armi (Author) https://creativecommons.org/licenses/by-sa/4.0