PENGARUH WORD OF MOUTH, CASH ON DELIVERY DAN GRATIS ONGKOS KIRIM TERHADAP KEPUTUSAN PEMBELIAN SCARLETT WHITENING MELALUI SHOPEE DIKOTA BENGKULU. JAMSS 2025, 7 (1), 1-11. https://doi.org/10.51713/jamss.2025.7160.